Films on Fridges: Old refrigerators recycled into an outdoor cinema
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Varun Mishra:
The ordinary:
Old appliances are constantly being replaced by their newer, better versions all over the world every day. It is a known fact that these new versions are constantly being bettered, both in terms of power consumption and performance levels every day. A refrigerator is perhaps one of the most essential appliances of a house, one without which you cannot picture your life. The fact, that the refrigerators that were manufactured about 20 years ago were not even half as energy efficient as the ones of today, is true. So people prefer to replace them with new versions and this contributes in saving energy, but at what cost? There are tones of wastes lying around, which require proper recycling. This is exactly what was being done by means of this unique extravaganza - Film on Fridges. The old unused fridges were collected and shaped into a wonderful and spectacular feat, one that lasted several weeks, fully houseful.
Hackey Picture House Cinema’s, Films on Fridges, was a spectacular event that was enjoyed and loved by everyone. The fact that it lasted three weeks, with every day going as houseful and jam-packed with enthusiasts from all around to watch this spectacular feat, was accomplished by means of discarded fridges. The location was perfect, right at the backdrop of the 2012 Olympic stadium. It was not just a tribute to the Olympic spirit but also showed the world that fridge bodies can be utilized to create a truly extravagant cinematic experience.
Inspiration:
The creation of the Olympic stadium had led to the demolition of the Fridge Mountain, the symbol of creating something special out of trash. This unique Film on Fridges was truly inspired by it. It signifies that nothing is a waste. Creativity can turn anything into a masterpiece. The Indie film shows that were telecasted in this fest would be remembered by everyone. The movies were awesome and for the first time the people enjoyed the experience of watching the refrigerator junk being transformed into an entertainment center. The concept was the idea of Lindsey Scannapieco, as a tribute to the now demolished 20’ high Fridge Mountain. The zeal to educate the people about the ways and means in which waste products can be reutilized was also one of the main inspirations behind this movie feat. In addition, it can be said that it truly succeeded in showing everyone how unique ideas can even transform garbage into amazing feats.
The extraordinary:
The challenge was to create a viable theatre for showing the movies; it involved taking care of many tasks. The site was perfectly suited for the backdrop of the Olympic stadium. The volunteers with the help of old recycled fridges helped in creating an ambient atmosphere so that people could really enjoy this experience. The main motive of this extravaganza was not just to entertain, but also to enlighten the people about the need to recycle. Creation of new products requires many raw materials, which is slowly eating away the planet. By means of recycling, the trash is being converted into things that are very useful for everyone. Projects like this create a hope and awareness in the minds of people that a lot can still be done with the waste that they have at hand.
The making:
This mammoth task was accomplished with the help of many factors. Kickstarter gave a monetary help of $7000, Picture House Hackney took care of the movie screening part, and the Sims Recycling Solutions provided the fridges for the task. The process of creating the Films on Fridges was exhaustive. Right from obtaining the screening rights for the films to arranging the portable toilets, everything had to be managed. The old junk fridges were obtained from the Sims Recycling. They sent in 150 fridges, all free of cost, stating that they can again be recycled after the event was over. The fact, that this extravaganza was right next to the place where the Fridge Mountain once stood, made it even more memorable. The organizerswanted to make the people aware that not all that you throw away is useless. There is still a lot of utility left for even the metallic parts of the fridges that are discarded as useless. The entire work process was accomplished with the help of volunteers. There were hundreds of them and were efficiently teamed up in 10 different teams to accomplish different tasks like painting or creating seating.
The target group:
This extravaganza was for not for any specific target audience as such. It was for the public to make them aware that they still could use their waste materials in a much profitable manner. People enjoy novelties and this feat gave them exactly that. What cannot be accomplished by boring lectures can be easily achieved by means of initiatives like this, where people come and experience the extravaganza themselves and realize what they still hold and what all they can still achieve. The show lasted three full weeks and was very popular. People flocked not just to watch movies but also to experience what could be created from refrigerator trash. Most of the people who were present at the screening of the movies described the experience as one of their best, something they would love to remember for a long time. This truly remarkable experience is what made this event a complete sellout.
Usage:
This extravaganza was a major hit with the people who enjoyed it thoroughly. It brought to fore the unique concept for using creativity to enhance the public awareness on matters of concern, like waste disposal. Millions of fridge units are discarded everywhere each month and replaced by new versions and models. This requires substantial raw materials. By recycling the older products, this problem can be solved, as these materials can be reused in many ways the way it was displayed by this movie feat. Awakening the public opinion about recycling would go a long way in ensuring that we have a less polluted and cleaner environment.
Fri, 04 Nov 2011 11:19:15 GMT
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