Pubs, Pee, and Videogame: A revolutionary way to make the restroom experience more thrilling for men
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Asmita Prasad:
Ever since the times of Freud, researchers and psychologists have spent hundreds of thousands of man hours trying to figure out why men are so emotionally attached to their, er, junk. Unfortunately, even after nearly a century since the birth of modern psychoanalysis, we don’t have a reasonable explanation for the phenomenon though that hasn’t stopped capitalists from exploiting the male sentiment for quick-moneymaking schemes though few have been as successful as the little blue pill. However, a clever little installation in the men’s rest rooms at a South London pub is looking to be the next big thing in the penis-related world. By combining the modern males three greatest obsessions- toilet-related activities, interacting with their junk, and video games, the Exhibit bar in Balham is hoping to attract male crowds by offering the world’s first pee-controlled video game in their rest rooms.
By controlling their pee stream, visitors to the high-tech loo at the pub would be able to play a choice of three video games every time they need to take a leak. A number of games would allow men to test the accuracy of their aim via the ‘hands-free’ urinal video games, that also come with colorful names like On The Piste and Clever Dick, and move their pee their stream left and right to compete and win in the games. What’s even better is that gents will able to share their rest room exploits with their social media buddies by posting their urinal video game scores to Twitter and to an online leader board.
The urinal video game is developed by Captive Media and the company spent almost three years in developing it. The company has launched the games in single-player version for now though we’re sure a multiplayer version would be out soon. For now, the company says that the response to the video game has been overwhelming and the company hopes that other pubs around the city would have such video games installed in their rest rooms sometime in the early half of 2012 for drunk gents to kill time with while they de-stress their bladders.
We’re sure pub owners would also take this venture to boost business and industry experts forecast that beer sales would also benefit immensely from the clever gimmick, and pubs would be able to tie up with beer brands and other drink manufacturers and use the pee-controlled video game as a promotional tool. What’s even better for advertisers is that they can display ads and promotions when the urinal is not in active use, i.e., by the time a user walks into the restroom, stands in front of the urinal and unzips, the display can Flash them a few ads and the user wouldn’t have any other choice but to look at them!
Via: TNT Magazine
Tue, 29 Nov 2011 15:43:44 GMT
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