eQo campaign promises to cleanup the air as you pedal
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Asmita Prasad:
In order to achieve clean air goals over the next five decades, communities around the globe would need to come together and take bold steps towards reducing emissions via consciously limiting the use of automobiles and using greener modes of transportation like bicycles. However, it may not be enough to simply switch from a car/taxi to a bicycle to reverse the damage that carbon emissions have caused since the dawn of the industrial era. To renew and cleanse the air around the world, a large-scale air purification system would be required. The eQo Urban Air Renewal Campaign devised by Canadian designer Anthony Chimbuya takes on the challenge via a dual action modus operandi which involves education with tangible progress and utilizes public involvement by uniting the process of air cleaning with something as simple as cycling.
Through education and participation, the campaign aims at improving air quality within urban locales by encouraging bikers to attach eQo to their bicycles. Though the portable plant potter wouldn’t actively filter the air as the biker pedals through a neighborhood, it will however, allow people to reconnect with nature in a way that has been near impossible for people who grew up in big cities. The users thus learn bonds with the plant as a living being, and when the plant is big enough, it can be transferred to a backyard, a park, or even a bigger planter to cleanse the air within a community. The idea behind the eQo Urban Air Renewal Campaign is very basic though if it can be implemented at a large scale, it can bring about a global change in humankind’s attitude about trees, plants and natural resources in general.
The potters used in the eQo Urban Air Renewal Campaign are made from recycled materials and can be fully reused after the plant they house are transferred to another location. This minimizes the creation of waste during the length of the campaign and users can also return the eQo Urban Air Renewal Pots to the purchase points after a while in exchange for a new one and can even claim a reward for contributing to the campaign. The planters can also be used as flower pots and users will be encouraged to give the planters their own creative touch and they will be free to plant anything they fancy in the portable pots-from bonsais to cacti to a patch of grass even!
Mon, 05 Dec 2011 20:23:18 GMT
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